Efforts are important for the dignity of care recipients, their satisfaction as customers of given healthcare establishments, and for purposes of marketing in that they help to attract patronage and often represent competitive advantages. As such, it is highly beneficial for healthcare marketers to develop skills in assembling unique features that complement medical service delivery, affording exceptional customer experiences. Assume that you are the Resident Experience Officer for a newly established nursing home based in the city of your choice. (An actual city must be selected as this assignment calls for formal market research.) This entity will be named Magnolia Manor and it will offer the usual and customary array of services provided by skilled nursing centers. (If you are unfamiliar with this modality of care, conduct associated research to gain a proper understanding before completing the assignment.) The Administrator is desirous of embedding elements into the care experience that go beyond the mere delivery of excellent nursing home services, effectively establishing a Good Samaritan program. She specifically has tasked you with developing a proposal identifying and detailing at least five unique features that can be incorporated to “Wow!” care recipients and improve the resident experience. As unique features are requested, you, of course, must conduct market research, investigating what currently is being done by area competitors to ensure the development of truly novel enhancements. Out-of-the-box thinking is required.
The Submission Requirement:
• Introduction: (In this section, supply a brief introduction, helping the reader grasp the intent of the forthcoming work.).
o City Profile :(In this section, supply a brief overview of the city of focus, noting its name, population, demographic characteristics, and any other helpful background information.).
o Competitive Landscape: (In this section, describe the state of competition in the marketplace by identifying key skilled nursing establishments, discussing services provided, and so on to paint a detailed picture of the given environment.).
o Recommendation 1: (In this section, provide a detailed descriiption of your first recommended enhancement.).
o Recommendation 2: (In this section, provide a detailed descriiption of your second recommended enhancement.).
o Recommendation 3: (In this section, provide a detailed descriiption of your third recommended enhancement.).
o Recommendation 4: (In this section, provide a detailed descriiption of your fourth recommended enhancement.).
o Recommendation 5: (In this section, provide a detailed descriiption of your fifth recommended enhancement.).
• Conclusions: (In this section, summarize the proposal, being sure to express your expectations regarding how the suggested enhancements will collectively impact the resident experience.).